NIL: Name Image and Likeness for College Athletes
The Student Athlete Venture Studio
Kate Fitzgerald is Co-founder of the SPORTx Student Athlete Venture Studio. An initiative built on her lived work, launched in a $1M collaboration with ASU & GoDaddy. Goal: View NIL through the lens of entrepreneurship & career development to support student-athletes. Now she focuses on national partnership expansion.
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"NIL regulations and ASU’s innovative resources allowed me to launch VBAmerica and build opportunities for life after sport. As student athletic council president, I saw a need to help other athletes access these same resources: launching businesses, securing grants and building networks. The Student-Athlete Venture Studio embodies this mission, empowering athletes to thrive through NIL and entrepreneurship." -Kate Fitzgerald
